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In most cases, we use our common sense to decide to purchase a product or to use a service that is tailored to certain occasion. Successful marketers understand the consumption situation and make efforts to try to present opportunities that would make us most prone to buy something. An example of this would be if Nike decided to release a promotional campaign that emphasized the importance of swimming trunks during the summer. People would most likely fall victim to the campaign because swimming trunks are used the most in the summer time.
I found the example you gave interesting. It’s important for marketers to be observant of when consumers are most likely to buy a certain product.
I agree. I definitely agree we use our common sense to decide to purchase a product or to se a service that is tailored to certain occasion.
I agree with your statement and you worded it well. Also, I like the way you used Nike as an example, because the company does make things that they know us as consumers want to buy.
In chapter 10 we learn about buying, using, and disposing. A few things that caught my attention was the postpurchase satisfaction and disposal. Researchers call it consumer satisfaction/dissatisfaction. This is the overall reactions to a product after we’ve bought. Satisfaction or dissatisfaction is more that a reaction to how well a product or service performs. According to the expectancy disconfirmation model, we form beliefs about product performance based on our prior experience with the product or communication about the product that imply a certain level of quality.
I agree with you that we have certain opinions about certain products because of past communications and past experiences. And I also think that after we as consumers have tested and used products ourselves, we form our own opinions about them and mix those with our past experiences and ideas. This allows for new/more informed opinions that future consumers can use as a reference.
In this chapter we learned about consumer buying, using, and disposing. One of the more important terms in the chapter was consumer satisfaction and dissatisfaction. This is the measure of how products and services supplied by a company meet or surpass customer expectation. Marketers have to do research on this so they can find out what products consumers like and don’t like and what type of advertising they respond to.
Good observation. Consumers need to have a good experience while shopping, reason why marketers need to focus on the consumer’s satisfaction based off their wants and needs in order to sell a certain product.
Good observation. Consumers need to have a good experience while shopping, reason why marketers should pay close attention on the consumer’s wants and needs. If they are not satisfied with the product or service then they will lose clientele and profit.
I like the point you made here, if a consumer is satisfied with their purchase their is a good chance they will buy it again when the time comes. If they are not satisfied when it comes time to dispose of the product there is a good chance that is the last time they will use it.
The concept that marketers present certain items in certain situations for instance, selling winter jackets right before winter time, sure yes is a “marketing strategy” however I dont feel as though its something that can be categorized as anything besides obvious as well as doing the research to see if it is something the consumers liked or not, in todays age consumers have every literal way of complaining and making it known if they dislike the product or not. if its a niche product and market then the customers will all speak and it will be clear if they dislike or like the product and if its a mass market item then sales will speak for themselves.
Buying, Using, and Disposing. When I think of this cycle of consumerism, I normally think about family dynamics of buying clothes as your child grows. I know that I would need new clothes every fall and spring because I grew so often and so quickly as a child. As Marketers, you would have to have brand recognition in order to convince a parent and child consumer dynamic to purchase your youth clothing. More often then not it was Nike and Polo by Ralph Lauren that my parents bought for me, because those are the brands that my older brother would wear so that was the brands that my parents where comfortable purchasing. We felt comfortable doing this because we knew what kind of quality we were getting, and also we knew that I would be satisfied wearing the clothing.
I really liked the example of clothes you used for buying, using, and disposal. It really makes it easier to understand this cycle and how consumers go through the stages of owning a product.
This is an interesting point that you’ve made. When first reading your comment I was thinking more on the side of reusing products as well. As you grow and your brother is growing as well, I am sure at some point you were handed down items of his which would prolong the stages of buying, using, and disposing.
During this chapter we learned about buying, using, and disposal. This is what marketers think about to grab our attention, have us purchase the product, and then they hope the product is something you will be satisfied or happy with. Consumer satisfaction is what helps the product expand because the consumer will express their happiness with the product to their friends/family.
This was a similar point I made also. Once marketers see a pattern in what satisfies our wants they know exactly how to market their products that will drive us to buy it as an impulse .
After reading chapter 10, I found it interesting how there was a section that acknowledged why people go to the mall. The author focused on the mindset a person has when going shopping at the mall or a store in general. Some examples of why people go shopping include social experiences, sharing a common interest, affiliation, status, and the thrill of the hunt. I found this interesting because whenever an individual goes shopping, they always fall into one of these categories.
During this chapter, one of the main things that I picked up was that the store design can be a huge part of attracting consumers. Whatever attracts the costumer the most will most likely be what that person will buy. The thing is that every individual different but every business usually sets up a store in a certain way to make sure they can achieve the highest profit possible.
you right because I work in a target, the way they design the store it attracting more consumer it all a part of a marketing plan.
in chapter 10 I learn how people sometimes don’t think, when you there go out to buy one thing and end up buying more then what you want are need. for example, I go to the store to buy a laptop I buy the laptop and end up buying a case and a lot more stuff.
After reading Chapter 10 it was interesting to think about store layout and how it affects a consumers point of purchase. When designing the lay out of a store it is best to keep the consumer in mind and how they act upon purchases. If you place common items in the back of the store, when consumers enter they will have to walk past other items to get what they actually came for. This will more than not result in consumers participating in impulse buying.
Chapter 10 talks about buying, using and disposing. When it comes down to talking satisfaction and dissatisfaction, it has a lot to do with marketing and why we buy certain things. As we know, marketers find ways to gravitate us into buying their product because us buying the material will satisfy our want. Sometimes certain products doesn’t satisfy our want be we still buy it to use it and figure it out on our own whether it was worth it or not. Sometimes we even come into a store just to buy one thing but end up seeing other things and purchase it also even when we didn’t plan on doing so, it was just an impulse that drove us to buy it. Stores know how to get us to buy their product which leads them into a higher profit from their sales
There are many factors such as mood, time invested, etc. that influences the consumer’s decision-making process. Creating a positive shopping experience is the key to selling certain products . Consumers buy products depending on the type of performance that the sellers do. They also make decisions at the spot, and some of the processes include unplanned buying, when the consumer recognizes a new need while being at the store, and impulse buying, when the consume feel an urge that cannot be resisted. Time influences our consumption choices, reason why it is so important for marketers to understand psychological time.
I completely agree with you. Time is a major influences on consumers when they are shopping. I have made certain choice while shopping because I have either had too much time or not enough time.
Marketers will all always attempt to present and create a favorable situation for their product while still maintaining a profit. This chapter talks about all the different things that go into the process of doing so, which ultimately in my opinion culminates with the market deciding itself.
In chapter 10 the topics that stood out to me was satisfaction and dissatisfaction. Those two points are big, because they play a big part in buying, using and disposing. If you’re satisfied with a product you’re not going to dispose the item. You’re going to constantly use it and buy it (if it has the be rebought). If you don’t lik the item that’s when you dispose it and feel as though you wasted your money and wouldn’t recommend the product to anyone.
chapter 10 discusses buying using and disposal. important factors in the purchasing decision is consumer satisfaction or dissatisfaction. how consumers feel about there purchase and if it performs the function that it was designed for. if a product meets the expectation of the consumer then they are going to be more willing to buy it again in the future. if a product fails to meet these expectations the consumer is most likely going to just dispose of the product
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