In today’s world online shopping has become very prominent in consumers everyday life. While online shopping may be convenient, accessible, and more easy in general, there is a negative side to online shopping. Each year, as the amount of online shopping continues, so does the negative impact on the environment, small businesses, and even ones…
By: Kiersten Millman Last week in my Consumer Behavior class we learned about Decision Making and the three categories within the process. The first category being cognitive decision making which includes deliberately thinking about a product, weighing out the positives and negatives. The second category is habitual decision making which requires not much thought and mostly…
A habitual product that our group tends to use is Dove soap. When we start to run out of soap, not much decision making is done in the purchase of new soap. It is behavioral for us to go to the soap section and pick up more Dove without going through the steps because we…
Why would you ever go to Dunkin’ Donuts where you can only get coffee, donuts and some old fashion bad gas station style food? Keep in mind you can’t get anything else! Think about those early morning commutes where you’re running late, low on gas and have to decide between getting gas and getting your…
What makes us who we are? Some people say that this answer is a simple one. Our personalities are what shape us into the people that we truly are. One might follow up with “What is a personality?” A personality is a person’s unique psychological makeup and how it consistently influences the way a person…
Beauty can be defined in many ways, especially within different cultures. What is defined as “beauty” in India may vary from the definition of “beauty” in Asia. Beauty also doesn’t have to be the physical appearance of someone. Beauty could come within. A huge example I found to be interesting is a woman who is…
Behavior learning theories assume that learning takes place as a result of responding to an external stimulus. Psychologists who adopt this view do not focus on the internal mental process, the focus on the mind as a “black box”(109). There are two major approaches to learning that represent this view; classical conditioning, and instrumental conditioning.…
This week during class we went over Chapter Four, which goes into detail about learning and memory, along with how it coincides with the topic of consumer behavior. On Tuesday, February fifth our class lesson specifically targeted the learning aspect of the chapter. We discussed many subject matters, like, behavior learning theories and gamification. However,…
This week our group discussed the different issues and topics that come up in chapter 5, which discusses what motivates us as consumers to buy the products and services we do and how these purchases affect our daily lives. Products have the power to invoke different feelings in different people. Certain purchases are strictly for…
Abstract: In the news today there are many stories that can be seen involving the effects plastic waste has on the environment. Many companies try to eliminate this waste by replacing plastic products with reusable containers. Loop is a company that is producing reusable products aiming to sell them worldwide. Loop is a great company…
Last week in our Consumer Behavior class we discussed chapter 5 which had to deal with Motivation and Affect. A big component to this chapter was about Maslow’s hierarchy of needs which is a pyramid ranked of different levels to help better understand personal growth and to attain an ultimate goal. In learning about the pyramid,…
Our perception approximates reality. Our brain attempts to make sense out of the stimuli (agents, action or conditions that elicit a response) that is being received and exposed to. Sometimes through trickery and manipulation but often just by presenting themselves in the best possible light. Function The role of perception in consumer behavior…
We had a wonderful week in class. With all the notes and discussions I have learned a lot about my consumer behavior, well being, and much more. We got down to the root of consumer business and answered a lot of questions that consumers don’t ask. Is it ethical that these data base companies know…
False and misleading advertisements have become a daily component of any individuals life. Telling people false information in order to gain a competitive advantage is considered to be unethical. However, deception can come in many forms and happens in individuals lives a lot more than one would think. There are times when deception may be…
