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TT-dm-P: Trust The Decision Making Process

By: Kiersten Millman Last week in my Consumer Behavior class we learned about Decision Making and the three categories within the process. The first category being cognitive decision making which includes deliberately thinking about a product, weighing out the positives and negatives. The second category is habitual decision making which requires not much thought and mostly…

Consumer Behavior Learning and Memory

This week during class we went over Chapter Four, which goes into detail about learning and memory, along with how it coincides with the topic of consumer behavior. On Tuesday, February fifth our class lesson specifically targeted the learning aspect of the chapter. We discussed many subject matters, like, behavior learning theories and gamification. However,…