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Chapter 9 focuses on decision making. As stated in the book, every consumer decision we make is a response to a problem. Every decision we make is different, and some of those decisions are more important than others, it al depends on the amount of effort we put into each one of them. Three categories of consumer decision making include cognitive, habitual and affective. One form in which we can change or maintain our actions over time is self-regulation. By implementing this form we specify ahead of time how we will respond to certain events.
Something that caught my attention was the term cybermediary, which is under the “Online Decision Making.” This term refers to the Website or app that helps organize information for consumers to become more efficient when browsing a certain product or service. This is important to learn how to use because marketers can filter their products in a more organized way for consumers to purchase their products.
I agree that marketers filter their products in a more organized way for consumers to purchase their products which is how they gravitate us to even buying their products.
I agree with your comment on why we make the decisions we make as consumers. We have to make good decisions as consumers. This all ties together.
Chapter 9is about decision making for marketers and making sure consumers get the most out of their products. We learn a few terms when it comes to decision mKing the first being purchase momentum. This comes into play when your initial impulse purchase ctually increse the likelihood that we will buy even more and not what we only nee. We get that adrenaline to buy more. Another term the chapter speaks on is mental budget so instead of finically budgeting you do mental. So if you know you are going to a buffet for dinner, you will skip out on the candy bar at the store. So things will even out.. last
Last but not least we learn the 5 steps of Cognitive Decision-Makimg Process. Step one is problem recognition, step two is information search. step three is evaluating alternatives, step 4 is product choice, and step 5 is postpurchase evaluation.
I found the diagram on Cognitive Decision-Making Process on page 318 to be very helpful, since the example given was helpful and allowed you to understand the steps you talked about in more depth.
In chapter 9, one term that I found interesting is Habitual Decision Making. This term describes the choices people make with little to no effort. It’s interesting how companies are able to make a consumer enjoy a product so much that it becomes a purchase that comes naturally. Everyone has a product they buy without thinking about it, such as your favorite brand of soda when you’re at a vending machine, or a specific hair or makeup product used everyday.
I found this term to be interesting too. It is something that caught my attention. I am one of those individuals that sometimes purchase certain products without thinking about it.
Chapter 9 focuses on the different decision making methods a marketer might go through in order to get the right result. You have to realize that every decision we make individually can reflect how others feel to. Meaning what we decide might be the same as majority of the population or it could unique and different. Either way this can help marketer decide how and who to market to based of the product they are selling.
I like how you commented on the fact that people have their own unique decisions when making purchases and that this reflects how marketers decide how they will market their products.
to my understanding chapter 9 focuses on the different decision-making methods a marketer might go through in order to get the right result. example Need Recognition” A consumer buying process example at this phase could be a college freshman, mike, who has a computer that is starting to run slowly”. he is getting ready to start the semester and needs a computer that will efficiently help her with her assignments.
This is a good example of how the marketers can target a specific audience for their product. Students have a list of items that we all need and marketers strongly promote these items in the summer before kids go back to school.
chapter 9 focuses on decision making and how consumers make those decisions. this chapter highlights the different choices marketers make in order to find their target audience and appeal to the people who are more likely to purchase their product
Yeah i agree with this, this is really important when it comes to being a marketer in this world.
The first step in any decision making process is realizing that you have a problem that you must attend to. Typically, you would assume that with the second step being information search, that everyone would investigate different options so that they can fulfill their needs by choosing the best option. However, it was interesting to see that the consumers that have the least amount or greatest amount of information on the products actually do the least amount of information search before making a purchase. It is actually the consumers that know a moderate amount of information on products that do the most research on products before continuing on in the decision making process.
After reading Chapter 9, I noticed that the idea of “decision making” plays a huge part in this chapter. The chapter begins stating that every decision we made as a consumer was in response to a problem. This is because as stated, some purchases we make are more important than others. This makes sense because just like stated in a previous before making any purchases we do have that process of thinking which one is beneficial to our personal reasons and therfore how is it beneficial in the end.
Chapter 9 dives into habitual decision making which are purchases we make with minimal thought going into them. Ways that products can fall into this category are, if they are in a position that catches the eye or another sense, we may make an impulse buy on this item. Another example is if it is a product we frequently buy. For me coffee is a habitual decision, it is a habit that I buy coffee when I wake up in the morning.
This chapter focuses on decision making and the different types of decision making that goes into marketing. The three consumer decision making types are cognitive, which is deliberate and sequential, habitual which is behavioral and automatic, and affective which is emotional and instantaneous.
I love your breakdown of the three different types of decision-making types. So well put. You really seem to have grasped this chapter and its important themes. So elegant.
I agree I also learn that three types of decision making (HAC) Habitual – Unconscious and automatic (Gas)
Affective- Emotional, instantaneous (Candy Bar)
Cognitive- Deliberate, rational, sequential (Car)
In psychology, decision-making is regarded as the cognitive process resulting in the selection of a belief or a course of action among several alternative possibilities. Every decision-making process produces a final choice that may or may not prompt action. Decision-making is the process of identifying and choosing alternatives based on the values and preferences of the decision-maker.
Chapter nine discusses the different things that consumers face when purchasing items. We typically categorize those factors into three sections when decision making. Those categories are cognitive, habitual, and affective. Cognitive decision making is when we think about an item and the consequences before buying them. This usually happens when we are buying higher priced items. Habitual decision making is when the products that you buy have become routine and are now part of a schedule. For example, buying a donut from a coffee shop in the morning. Affective decision making is when our emotions are affected and it is the reason why we might buy something. For example, someone may come across a video game that they played as a child and might buy it because of how it makes them feel. This what we go through before making a purchase. Decision making.
Marlon, I like how you stated the different theories and differentiated them. You well explained what you were talking about, and you also made me understand those theories more because you made them simpler.
Chapter 9 focused on decision-making. Consumers make decisions on what they purchase every day. It is up to marketers to position their product well enough that consumers feel confident to go through and actually purchase it.
The decision making process is how we decide to buy products. How we think is before buying a product is known as the cognitive decision. The process of buying things because of a routine is known as habitual. Customers buying things that affects their emotional state and it is known as the affective decision making.
Chapter 9 was focused on the decision making process. The decision making process is one of the most important things a customer does when purchasing a product. The customer decision matters, because it helps them make the purchase and base their purchase on what they think. There are 5 main steps in the cognitive decision making process which are: problem recognition, information search, evaluating alternatives, product choice, and postpurchase evaluation. I think chapter 9 is the most effective chapter, because we deal with decision making on a daily basis.
I agree with you. Decision making is the most essential part of the shopping process for consumers and it is the most applicable and relatable to us. Good job.
Consumer decision making is a central part of consumer behavior, but the way we evaluate and choose products varies widely. Sometimes consumers are rational and sometimes they’re not. We buy things at times with no advance planning, on an impulse, or do something different from what we intended. We also react to purchase momentum which is when an initial impulse purchase increases the likelihood that we will buy even more. People do have different cognitive processing styles. Some tend to have a rational system that processes information analytically and sequentially using roles of logic while others rely on an experiential system of cognition that processes information more holistically and in parallel.
my learning and understand Consumer is a series of choices made by a consumer prior to making a purchase that begins once the consumer has established a willingness to buy. the term that stands out to me in chapter 9 Normative Reference Group family and friends give you a sense of what to buy, where to eat and teh type of clothes to wear.
In chapter 9 it also mentions Habitual Decision Making. Habitual decisioning making describes the choices we make with little or no conscious effort. When a person buys the same brand over and over again it falls into two categories which are habitual or inertia. Inertia means that it involves less effort to throw a familiar package into the cart. It also can fall into the category of brand loyalty. Brand loyalty describes a pattern of repetitive purchasing behavior that involves a conscious to continue buying the same brand.
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