16 comments for “Lifestyle Clusters

  1. Tahlia gray
    March 14, 2019 at 12:38 am

    When reading some of the breakdowns for the Personicx, I realized a lot of their AIOs are what a consumer likes and the interest that makes them. This is important because it helps marketers find out hat their customers enjoy and like. In chapter 7 they use this by making a long list to respondents that indicates what their likes, dislikes, and other important information is that will help the marketer achieve the sales they need.

  2. Kiersten Millman
    March 14, 2019 at 1:16 am

    In the Personicx breakdowns it seems like AIO’s that are most important are, where & what they are spending money on, what they are watching on tv, extracurricular activities, online searches, and financial services. It was interesting to see how much marketers know about people and that they have some many made up characters that all represent different groups of consumers in all demographics.

  3. Bryanna Galvan
    March 14, 2019 at 3:15 am

    The most important item in Personicx breakdowns is demographics. By using where any given person is from, their age, whether their married, etc. allows different types of data to be collected to help generate what each person’s interests are. The main component of the profiles is the interest that each group has and how to market to them.

  4. Kemar Reid
    March 14, 2019 at 2:28 pm

    I think the most important item in Personicx breakdowns is demographics. because “Personicx can be used alone or combined with other data to increase the precision of audience segmentation.

  5. Keith Blassingale
    March 14, 2019 at 2:29 pm

    I found the topic Personix breakdowns very interesting. Like it the way it can help you gather so much information on an individual can help a marketer in so many ways. It looks at everything you do and can put two and two together to get a sense about what you are about. This is also can be scary that they have the power to do this but this can also help us so you much pick your poison.

  6. Krista Eisenhardt
    March 14, 2019 at 2:31 pm

    Reading the Personicx breakdown it seems that the most important things are demographics and what consumers are spending their money on. Both can contribute to each other. Demographics of a person like where they live, age, and occupations can tell what interest a person have. As well as what they are spending their money on.

  7. Quentin Davis
    March 14, 2019 at 4:02 pm

    looking at the personix breakdown it seems that they are more interested in the lifestyle of a person. their age, homeowner status, marriage status, kids an income that they break down into 21 clusters this helps them more accurately target certain target audiences

  8. Grant G
    March 14, 2019 at 4:07 pm

    This is all about getting information so that companies when attempting to target and audience can be more precise and save money while doing so, the more the company knows about people the more accurately they can target the audience they hope will buy their product.

  9. Josh Dawicki
    March 14, 2019 at 4:26 pm

    After reviewing the Personix breakdowns, it seemed like the most important AIO’s were there extracurricular activities and the stuff they were looking p on the internet. Your demographic is also important to marketers because information like where you live, your age, and other info like that can help marketers tell what you like and don’t like.

  10. Will Boehmer
    March 14, 2019 at 4:45 pm

    By putting people into subgroups and identifying which stage of their life they are in, This document provides an overview of the development effort that defined the
    clustering scheme at the heart of PersonicX Classic. The material includes a
    discussion of the following items:
    • Data Preparation — Creating the analytical dataset and appending data
    • Variable Selection — Selecting the appropriate pieces of data and manipulating
    the data for the clustering process
    • Clustering Process — Developing the clusters, evaluating results and making final
    revisions to the PersonicX Classic cluster scheme
    • Final Development Processes — Forming cluster groups, naming clusters,
    preparing a reporting tool and developing a defaulting capability
    • Summary of Development Results
    This document was written primarily to provide analysts with the answers to their
    most pressing questions about PersonicX Classic

    (copied from the text) because of their extensive precise data, I can see how their service would be worth a lot of money to possible businesses.

    March 14, 2019 at 5:11 pm

    After reviewing the psychographic profiles of the Personicx Lifestyle Clusters, the AIO’s that seem the most important to Personicx are the recreational activities that consumers enjoy the most and spend most of their time and money on. One of the strategies that make it easier for marketers to know how consumers behave are: age, estimated household income, presence and age of children, marital status, home ownership status, net worth and population density. When all the data is collected using demographics, it helps marketers know what consumers are looking for.

    • Marlon Sharpton
      March 14, 2019 at 5:18 pm

      After reviewing Personic info graphic, I have came to the conclusion that the comsumer’s interest is really what is most important to them. They use the bases for target marketing to collect information about the consumers. In result, they are able to tailor their product to the consumers.

  12. Teona Beck
    March 14, 2019 at 5:17 pm

    After reading the breakdown of the Personicx, I noticed the most important this was that both the AIO’s and demographics are both important and they both go hand and hand. This is because the AIO focuses on what the customer really likes and consumers look further into this to seem the demographics of the consumers, so they know what audience to attract in order for them to sell the product and satisfy the consumers depending on that specific product.

  13. Nicholas Tortorella
    March 14, 2019 at 5:45 pm

    Personicx is a powerful household-level segmentation system based on Consumer Lifestage that places households into one of 70 segments and 21 groups based on similar demographic, socio-economic and consumer behavior.

  14. Mecca C.
    March 27, 2019 at 3:54 pm

    The important personics breakdowns is demographics because it’s about getting information on what consumers are spending their money on. Their interested in where they live, their age, just their whole lifestyle in general.

  15. Rikki Williams
    April 17, 2019 at 1:35 am

    In chapter 7 it mentions the big five personality traits which are also known as the Neo-Personality Inventory. The first trait is openness to experience. Openness to experience is the degree to which a person is open to new ways of doing things. The second trait is conscientiousness. Conscientiousness is the level of organization and structure a person needs. The third is extroversion. Extroversion is how well a person tolerates stimulation from people. The fourth is agreeableness. Agreeableness is the degree to which we defer to other people. The fifth is neuroticism which is also emotional instability. Neuroticism is how well a person copes with stress.

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