18 comments for “My Personality and Brand Archetypes

  1. Marlon Sharpton
    March 12, 2019 at 3:24 am

    After taking the personality test, I discovered I am more introverted than extraverted, I am more observant than intuitive, more than thinking than feeling, more judging than prospective, and more assertive than turbulent. And after looking at the Brandasset Valuator Archetypes, I have found out that my characteristics consist of being a jester, warrior, sage, matriarch, and a destroyer. I am not upset with the qualities that I have learned about myself. I believe that this all makes me who I am.

  2. Bryanna Galvan
    March 12, 2019 at 3:58 am

    After completing the personality assessment, I was given the personality type labeled Commander. My traits include extroverted, intuitive, thinking, judging, and being assertive. The brand archetype that I believe resonates with me is the Matriarch characteristic. The book describes this as an organized, systematic, and controlled person. I believe that all three of these traits apply to me, as these are terms I would use to describe myself.

    • tahlia gray
      March 12, 2019 at 4:01 am

      I received the same results for the test. I wasn’t surprised though because I know exactly how I am and what I want in life.

  3. tahlia gray
    March 12, 2019 at 4:00 am

    In chapter 7 we learn about the different types of ego that we have during our life time. We have the id, the ego, and the superego. That being said I took the personality test and was told that I was the commander. I definitely see that I have that type of personality. I know what I want and wont let nothing get in my way. It was cool reading about myself because it was true. They also speak about consumption motives some that were named were security, status, and reward. These three as well as many other motivates consumers to buy things that they need or want.

  4. Keith Blassingale
    March 12, 2019 at 2:50 pm

    After taking the test, i realized I am more extroverted than introverted. This explains a lot about me and how I go about my life. I am very friendly and very easy to talk to. I feel that is a good trait to have, especially with the career field that I want to get into. The archetypes that I have is a warrior, a destroyer and sage. This also fits me because that reflects me in different settings when it is needed.

  5. Josh Dawicki
    March 12, 2019 at 2:51 pm

    My results from the personality test said that I am more introverted and observant. My thinking is higher than my feeling and I have a higher prospecting and turbulent rating. It says my overall personality type is a virtuoso. After reading chapter 7 and looking at the Brandasset Valuator Archetypes, id say the brand characteristic i relate most to is the magician.

  6. Mecca
    March 12, 2019 at 3:00 pm

    After taking the test , my type was Executive , I am more extraverted than introverted. My reaction was honestly like an “ oh okay” kind of response. I didn’t think some of my results would be what they were but I guess that what it all came to. My archetypes were a destroyer, sage, and warrior, and matriarch.

  7. Rikki Williams
    March 12, 2019 at 3:46 pm

    After taking my personality test I already had a feeling that I was an introvert, because I stay to myself most of the time. Also, my type was defender. I always want to help people feel better. I also like giving advice to people close to me or when people just ask for it. I like to give people my opinion, but also listen to what they have to say and just to give them a rational thought on what they should do.

  8. Grant
    March 12, 2019 at 3:54 pm

    I felt my results were pretty accurate actually which i normally feel like most of these types of tests are wrong or not accurate when it comes to determining or asking the right questions.

  9. Quentin Davis
    March 12, 2019 at 4:09 pm

    taking the test i found out i was an ISFP-T more introverted and and observant. from the table in the book that discussed archetypes the one the resonates with me the most, is the magician. with brands like sony, google, mastercard, and disney. the most basic desire of the magician is the desire to search out the fundamental laws of how things work. i think this fits in well with the ISFP-T personality.

  10. Will Boehmer
    March 12, 2019 at 4:57 pm

    I have taken this test before and found it interesting reading the different subsections about my specific personality types. I feel it is important to understand how a person with your specific personality traditional approaches relationships and specific situations and lines of thinking. Now that I know my strengths and weaknesses for my personality I can try and better identify them and work towards self-improvement.

  11. Teona Beck
    March 12, 2019 at 5:15 pm

    After taking the personality test, I did not learn nothing new. Based on the test, I am extraverted which I know of because after being in certain circumstances and perdicaments that I have been involved in I have learned to become an extrovert. Another thing I can agree on with the test, is that I am very observant instead of being intuitive, which I can agree on because I am observant in many ways. Then when dealing with certain events, I often make decisions based on my feelings than anything and it’s because I think to analyze how other people may feel in certain situations and it helps me make my own decisions as well.

  12. Kendall Johnson
    March 12, 2019 at 6:18 pm

    When I took the personality test I got ENFJ-A which is a protagonist. It says we are reliable and selfless people which I can totally relate to. It also said that im extraverted and go about making decisions upon my feelings. It also said im assertive. I think this personality type futs me well because if I was to describe myself id say im outgoing, empathetic, and confident.

    March 12, 2019 at 6:23 pm

    Based on the test results I am a “protagonist.” On the description, it says that protagonist are full of passion and charisma, which is something I can definitely relate to. Something I thought was interesting is that Barack Obama, Demi Lovato and Oprah Winfrey are protagonists as well. We are extraverted and reliable. One of the weakness that protagonists posses is being too sensitive. I agree with this because I take things to heart and sometimes when my friends are going through something and I feel like I can’t help as much as I want, I worry too much about not helping enough.

  14. Nicholas Tortorella
    March 12, 2019 at 6:29 pm

    Personality typing brings awareness to our strengths and weaknesses; why we are attracted to some types of work, activities, recreation and people; and why we may find some types of work, activities, recreation and people boring or tiring to be involved with. When we align our behaviours with our personality type everything in life is generally a lot easier; we have more energy, better health, we make more money and our relationships are more fulfilling.

  15. kiersten millman
    March 13, 2019 at 9:37 pm

    Based on the results of the personality test I am considered an “Architect”. I think my results actually were right about me in all of the categories. It said my overall strategy is constant improvement which is true because I am always trying to “fix” everything and work to make things the best they can be. The test said I am introverted which is true because I don’t like too much social interaction. It also said I am open-minded and imaginative which I think s true because I am a creative thinker. Also said I am an objective and rational thinker who tends to hide their feelings which is true as well. My highest percentage was judging which i am not surprised by because it said that I am decisive yet organized and prefer structure and planning which is definitely me. I was only 1% more turbulent than assertive but I found this to be true as ell because it said I am success driven, perfectionist and eager to improve. I think the brand archetype that resonates with me most would be “magician- thought”. This is because I am always thinking of all logical alternatives in situations and I have a very analytic brain. I also tend to be very insightful, usually offering ideas that may not have been thought of or said yet. The shadow characteristic to this was the sorcerer. I believe this could resonate with me as well because it said hollow and dark, this relates to me in the fact that i do not open up to many people so they do not see much of who I am, and I tend to hold back. As far as cowardly, this relates to me in the sense that I do not address every situation and sometimes i tend to give up on a disagreement instead of arguing my side, simply because I don’t care enough to explain myself.

  16. Kemar Reid
    March 14, 2019 at 2:24 pm

    My results from the personality test said that I am more introverted and observant. but i dont think it accurate becuse of the question .

  17. Christian Rafter
    May 3, 2019 at 6:16 pm

    After taking the test again I found it interesting I was nearly 50% introverted and extroverted again. This shows good consistency in the test. Based off the figures in the book I would say I relate to the Patriarch, with shadow characteristics of the idiot and destroyer.

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