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I think perception plays a huge part in consumer business. The way we see business and products gives us the perception of whether we want to buy or not buy from marketers. Businesses spend so much money on marketing and dealing with great customer service because they know if one customer has a bad perception on its company there might be a crowd to follow that one person. Perception is very important so company’s decisions matter as well as the consumers opinion.
You are completely right. Perception has a strong emphasis in businesses. Many sales depend on perception because consumers need to know if the product is good enough, and if it is not, then the companies could lose a lot of clients and money. Like you mentioned, consumers’ opinion is important !
The term, perception, as discussed in this chapter means how the brain perceives something to which it has exposed. This speaks more to how we learn to understand what something is by how we relate to it with our senses (sight, sound, taste, touch, smell).
As discussed in class, as well as the book, subliminal advertising is used by advertisers to create messages so consumers will notice them. For example, when listening to the ratio, the radio stations play the same ad over and over again. They do this so the listeners could pay attention whether it is the first time they listen to it or the 110th time. Many people believe this technique can get them to buy things they do not really want. Cambridge Analytica have used subliminal messaging. Many people see it as a manipulation to get people to buy certain products against their will, but although the company had been identified as using unethical ways, many clients achieved or purchased exactly what they were looking for.
Something that caught my attention in the book was sensory overload, which is the state where individuals are exposed to more than they can process. There is so many advertisements every where, when we drive, while we are walking, or even listening to the ratio and our brains retain so much information it is hard to process everything at the same time, reason why we don’t remember every single ad or posters that we see on a daily basis.
When consumers by products they want it to work and look appealing. They look for what they are used to or something that everyone is talking about. The companies use different outlets to find out what the consumer is looking for and tailor the products to attract the consumer. A customers perception of a brand or product is what determines if they will end up buying the product.
I agree, the companies have to use different outlets to make sure that their consumers keep coming back. It is all about perception.
In this chapter, the section that talks about perpetual vigilance and perpetual defense were really interesting to me. Perpetual vigilance is being aware of stimuli that relate to their current needs. Perpetual defense, on the other hand, is when a person sees what they want to see. An example of this would be a person buying McDonald’s even though they know it’s not good for you. Another example would be continuing to smoke your Juul pod even though you see multiple anti-smoking commercials on TV. When it comes to the marketing of the product people to tend to block out information that isn’t relevant to them. It’s crazy how ignorance has become such a key component in everyone’s lives, whether we realize it or not.
Excellent examples. Thank you for your thoughtful comments.
Perception is a three-stage process that translates raw stimuli into meaning. The three stages of perception is: exposure, attention, and interpretation. The first stage is exposure; a consumer must first have encounter with the product before deciding to purchase the item. This first encounter can happen in several ways. It can be through sight, hearing, touch, or by simply smelling. After the first encounter, the product must grab the attention of the potential customer. After the consumer is full aware of the product and is making the decision of buying or leaving, one must interpret the product to their understanding. After the last step, a decision is made. Interpretation of an item is essential because this may be the very reason why a consumer might buy the product.
Wonderful comment. Thanks for sharing.
Perception also known as the process where people select, organize, and innterpret certain sensations. The study of perceptions focuses on the raw sensations and in the end it has a dramatic effect when dealing with customers and the buying aspect. This is because by reaching the consumers perception it helps with the exposure of the company. This is for the perception to help with the customer’s idea of reality and the better the reality for the customer the better the outcome when purchasing the product.
Perception has a huge role on consumer behavior and most businesses. Perception is how one person views a product. It’s important for the business to market and advertise a product that is appealing to the consumers eye. If the consumer doesn’t perceive the product as something good or something they don’t need or want they aren’t going to buy it.
for sure consumer perception can be manipulated by marketers and campaigns to sell things, however the thought that maybe these people would have purchased the product anyways simply if they were factually informed the product exists. There is no address given to the idea that there may not be a correlation between these campaigns and how people buy the product, the rate at which the product is purchased and how many. In my opinion the people who buy products that are advertised through ads that are either spammed in advertising or manipulative in some way probably are going to buy that product anyways.
I agree that most people are not as subjected to advertising and commonly perceived. But you have to think that even if 1/10 of buyers were influenced by subliminal advertising and had their perception changed by the ads then the advertisement was a success
Perception is not just promotion. Perception is all the ways that we interpret what an object is by how we use our senses to identify it. For example, the reason people visit car showrooms are they want to touch the cars. They want to smell the new car smell. They can see an ad or read a review and understand what the value of the car is as they make their decision however, the value of the sensory experience is also an important piece of how our brains interpret the world around us.
Consumer perception can definitely be manipulated by subliminal advertising. The process of morphing consumer perception can be long and tedious but with time and lots of subliminal advertising it is possible to completely change consumers view on or product/service.
Perception for a consumer can affect if that individual buys a products or decides that don’t want to buy it. There are three stages to perception : attention, exposure and interpretation. After the buyer goes through all of these stages, they will make the decision if they want to buy that product or not. Some companies use subliminal advertising by making you see something over and over again but you don’t really notice it at first but subconsciously you do. That’s is pretty interesting to me how they do that and want to look more into how they actually achieve at it
I think Perception can clearly change or alter the consumers thought on a product. The individual buys a products or decides that don’t want that product because of the way they feel a out it.
I think Perception can clearly change or alter the consumers thought on a product.
Perception is a great way to figure how to alter or a change the mind of a consumer.
Perception and subliminal advertising take a big part in marketing. Subliminal advertising helps create a relationship between a product and a consumer, the way a product is percieved is a powerful and helps in adding appeal to a business.
All marketers use subliminal advertising when marketing products even if the consumer is not aware. The main concept in getting people to make a purchase is to make them feel as though they need the product. So, using subliminal advertising, marketers are able to connect to a consumers perception which will cause them to make a purchase and they will never even realize why.
Perception is something that plays an important role in consumer behavior because it’s a way to gravitate consumers into buying their products. Cambridge Analytica used subliminal messaging because those my look at it as a bribery to get people to buy their products. When consumers by products they want it to sell and for it to look appealing. It’s sort of like they look for what’s popular so it will attract consumers attention, which is why a customers perception of a brand or product is what determines if they will end up buying the product.
Perception is the way a consumer views a product and is a major reason why someone does or doesn’t buy the product. Advertisers and companies can use campaigns and send subtle messages to customers to try to change their perception of an item. This can be used to attract a consumer to buy their item or even to change their view on a product they already like to something they do not like.
Perception plays a huge role in business. It gives us the choice if we want to buy the product or not. Also, it depends on the way the product is promoted. If the product have a good promotion it draws our attention to it, and make us want the product. Our perception is based on what the product can do for us or how could it benefit us. For example, the AirPods, it is more convenient for us instead of the earphones that come with our phone
perception of products is everything. if people do not view a product as necessary or worth the price then they are not going to buy the products. perception is more than that though perception is how certain products make you appear. for instance certain brands like Nike, Apple, and polo have a perception of wealth and high class in society and people buy these things for those reasons.
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