23 comments for “Personality, Lifestyle and Value

  1. Kendall Johnson
    February 25, 2019 at 8:02 pm

    When reading Chapter 7 I found the section on values interesting. The textbook says “McDonald’s does not sell beef hamburgers in its restaurants in India because the cow is considered sacred by almost 85 percent if the population”. I found it interesting because not everyone shares the same values, just how some people dont have the same attitude to the same product.

  2. Kendall Johnson
    February 25, 2019 at 8:20 pm

    After reading Chapter 7 I learned that we all react different and have different attitudes towards different product and brands since we dont all share the same values. We all have different personalities therefore have different tastes.

    • Will Boehmer
      April 25, 2019 at 5:49 pm

      Agreed Kendall. We all definitely have different attitudes towards different products and brands. I may have different feelings about where I like to eat compared to you or someone else, this is all depending on our preferences as consumers and our upbringing as well as our comfort level and familiarity with different products.

  3. KIERSTEN MILLMAN
    February 26, 2019 at 1:00 am

    In chapter 7, I found it interesting when the book talked about brands having their own personalities. This is usually done when consumers relate traits to products. When marketers think about brand personality prior to advertising, they tend to embrace “brand storytelling” and this gives the brand a rich background, essentially causing the brands to develop relatable traits.

  4. tahlia gray
    February 26, 2019 at 2:02 am

    In chapter 7 I was fascinated by Freudian Theory. Even though I already new of the theory I just always find it interesting to know about how a persons mind and body operates through certain experiences. In the theory we have three different states that we have. One being the “Id” which is immediate gratification which also refers to the party animal in you. The “superego” which the person conscience. Finally the “ego”, this is the neutral grounding between the id and the superego.

  5. Keith Blassingale
    February 26, 2019 at 3:34 pm

    I learned from this chapter a lot about personality and how it can influence people to buy a certain product. One person’s personality can push them towards a trend of a new product or can push them away from certain things. Ones ego can be the one to blame for this but I believe this is important because everyone is different in their own way. This may make it harder for marketers to target different people around the world.

  6. Krista Eisehardt
    February 26, 2019 at 3:45 pm

    There was a lot of interesting things in chapter 7. I enjoyed learning about Carl Jung method on psychotherapy called analytical psychology. Also found interesting the characteristics of the archetypes and how advertisers use this model to market certain products to their consumers.

  7. Josh Dawicki
    February 26, 2019 at 4:56 pm

    Chapter seven talks about personality and how someones personality can affect what they buy. This can make it difficult for marketers to advertise their product to a lot of people because everyone has a different personality. Everyone has different tastes so it is hard to brand something towards someones personality so marketers have to make product that interests multiple different types of people.

  8. Student Contributor
    February 26, 2019 at 5:18 pm

    A Person’s personality is going to have a mutual relationship with what they purchase. What you purchase can affect your personality as much as your personality affects your purchase. A prime example of this is a person having more confidence after a haircut or buying new shoes or apparel. The immediate effect your purchase has on your personality will cause you to want to purchase something similar in the future. Your personality will determine what you buy. Marketers have gained a better understanding of this over the years. And thanks to the use of digital psychoanalytics they can reach each consumer easier and tailor ads based on the consumer’s personality.

    • Will Boehmer
      February 26, 2019 at 5:18 pm

      Will Boehmer

  9. Bryanna Galvan
    February 26, 2019 at 6:15 pm

    In chapter 7 one thing that I found interesting is the chart on page 223. The chart relates a person’s motivations to what they are likely to buy. I found this interesting because the chart doesn’t focus on gender, it focuses on how a person defines themselves and what motivates them.

  10. Grant G
    February 26, 2019 at 6:35 pm

    Everyone has a different personality, some have more similar ones then others but mostly everyone is different, this poses an issue for marketers when they have to market their product. Marketers try and appeal to different personalities while also trying to appeal to the most people

  11. Marlon Sharpton
    February 26, 2019 at 7:40 pm

    Our personalities are what contribute to what and why buy things. Marketers try use our personalities to easily market to us, but they run into a dilemma because people are different and have different personalities.

  12. Christain Rafter
    February 27, 2019 at 3:12 am

    Chapter 7 talked about brand personalities which are a vital piece of connecting with the consumer on an emotional level. If one relates to the image your brand portrays they will become more loyal to your product or service.

  13. Student Contributor
    February 27, 2019 at 5:09 am

    Chapter 7 focuses on personality, lifestyle and value. Personality is what makes us different from one another and how we respond to our environment. As we grow up, we undergo many changes but our personality stay relatively stable. Now, something that help us define an individual’s personality are the personality traits, which is important in marketing, because those are the characteristics that helps us define and understand how the consumers are. For example if they are outgoing, or shy. Now, when it comes to lifestyle, a good way to know what people like to do, how they spend their free time and how they spend their money is through a lifestyle marketing perspective. Another way that we find out what type of products consumers purchase is depending on their value and what they believe will help him achieve a value-related goal.

    • Student Contributor
      February 27, 2019 at 5:11 am

      Anmarys Cepeda ^^

  14. Rikki Williams
    February 27, 2019 at 6:11 pm

    In chapter 7, I learned about how personality describes what someone purchase. Also it shows that personality makes everyone different and is shows the diversity in the world today.

  15. Kemar Reid
    February 27, 2019 at 8:57 pm

    in chapter 7 I learn that the concept parsonality refers to a person’s unique psychological makeup and how it consistently influences the way a person responds to his or her environment.

  16. Teona Beck
    February 28, 2019 at 9:52 pm

    In chapter 7, I learned a lot about personality and how it affects a person responds to his or her environment. I believe this is a bad statement because I don’t believe that someone’s personality is affected by the their environment, I believe it was possible for some of the qualities as an individual will alter depending on the setting of their surrounding but I don’t think it will permanently change.

  17. Mecca C
    March 12, 2019 at 3:06 pm

    Chapter 7 talked about brand personalities that deals with connecting with consumers on a more emotional level . Marketers try to use personalities to easily market us and figure out our interests.

  18. Mecca C
    March 12, 2019 at 7:37 pm

    In chapter 7, I got an understanding on how those personalities and interests drives them to buy to purchase the things they do, it briefly refers to someones physchological makeup .

  19. Quentin Davis
    April 23, 2019 at 9:07 pm

    chapter 7 focuses on personality and how that impacts marketers abilities to advertise products to consumers.. personalities are what set individuals apart from each other a shape our consuming habits and influence what products but that also makes it difficult for marketers to run mass campaigns because everyone is going to react differently to different campaign methods so they have to be tailored to a best fit.

  20. Will Boehmer
    April 25, 2019 at 5:53 pm

    Personality, Lifestyle, and Values. Each of us has a different outlook and perspective. Likewise, our upbringing and primary caregiver also instill our values in us from a young age. By taking all this into an account, marketers are able to gauge consumer behavior of a variety of different possible consumers

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