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chapter 11 covers consumers in their social and cultural surroundings. one of the biggest and newest factors consumers have to take into account is social media. there is a phenomenon called FOMO or “the fear of missing out” with everyone constantly connected on social media platforms they are constantly checking in on each other and seeing what they could possibly be a part of. marketing on social medial platforms feeds into consumers sense of needing to feel connected and involved.
I actually talked about this as well! I liked your input on the connection of social media platforms how everyone is always on there phones checking either instagram, twitter, etc. I think its important and smart for marketers to find social media as their new and successful way to target their audiences.
In chapter 11 we learn about group and social media in consumer behavior. In this chapter we learn about tw key words or terms. Social identity theory and minimal group paradigm. The Social Identity Theory argues that each of us have several “selves”which relates to groups. These are important that we think of ourselves not just as “I” but also as “we”. The second term i learned about was Minimal group paradigm this is the common finding that even when people are arbitrarily assigned to a group they tend to favor those who are placed in the same group.
This is interesting as it proves that people try to create their image with the products they buy and wear. Most of the time these products are things that they believe their friends would like when they see it. People try to impress the ones around them.
This chapter is one of my favorites as it focuses on the cultural aspect of marketing. You must know what different cultures are into and what is against their religion because that may affect their purchases. For example, my step dad is Muslim so he doesn’t eat ham, a marketer should know this so they don’t target their food towards him and they can force on people that are actually available to buy the products. Same can be said about different company’s all around the world who have to cater to different cultures and religions.
It is definitely important to consider your audience’s beliefs and background before marketing a product to them.
In this chapter, one section that I found interesting was when word-of-mouth (WOM) was discussed. Marketers must consider what is said about their product based on the advertising methods used, and how those methods are interpreted by everyday consumers.
I agree with you, WOM communication is very important to today’s culture. It is also essential for companies to enforce this on social media platforms to get their products talked about.
I agree with what you said about marketers considering what is said about their products. They want their products to be better than the competitors so they are going to listen to what the consumers say to make their product cater to them the most.
This is a key factor that marketers must utilize for every product and the services provided because based on this is what will motivate consumers to purchase their products.
I agree. It was a very interesting term. Marketers have to do so much to make sure their is go fo consumers.
This chapter talks about how cultural and social settings can affect consumers buying decisions and how they view and value products. Their are many different social factors that affect the behavior of a consumer which affects the stuff they like but one of the biggest social factors are your family. Your family members play a crucial role in designing one’s preferences and behavior. It offers an environment wherein the individual evolves, develop personality and acquire values.
i like that you pointed this cultural factor out. id never really thought about how much your family and your home life shape you in to the consumer you become
Chapter 11 talks about consumers in their social and cultural settings and how it can affect decision making for purchases. Technology is the new future so social media is becoming a main role in most consumers lives. Within the rise of social media there is the phenomenon known as FOMO; fear of missing out. As consumers we join different social medias and follow different accounts to our liking. We tend to follow and check up on the newest trend to make sure we are fitting in, or not feeling left out. We want to be aware of all information possible about a certain product before purchase to make sure we aren’t missing out on something good or getting away from a product that could harm us.
Chapter 11 talks about different consumers and and different cultural settings and how those kind of differences can contribute to how consumers make their purchases. Different cultures and how people are raised makes them more and or less susceptible to certain types of products and or marketing. Technology and social media has changed the ways people learn and how people grow up in different environments
I agree with your statement. I feel that technology and social media has changed the society today. It also deals with the increasing of A.I. and how it is taking over the world today.
Chapter 11 in the textbook discusses the many elements of culture, social media, and how us humans identify ourselves and how marketers use different techniques to get us to buy their products. One of those prominent techniques is word-of-mouth communication. Word-of-mouth communication has been around forever and it is one of the ways that we have been communicating with each other. People talk about to their peers about everything, so when a new product hits the shelves, talk about the product runs through communities. This eventually gets more people to buy. Word of mouth communication makes up 50 percent of all consumer goods sales. Communication is so powerful.
In Chapter 11, I belive this chapter explains the idea of consumer behavior perfectly because it discusses the social affects of consumer behavior. Previously, I discussed the influence of social media and groups because they have a huge influence ovver certain products. In Chapter 11, the idea of “social power” and why it is so persuasive because at the end of the day “social power” describes the capacity to alter the actios of the others. I believe in this theory because it hold it’s standards becuase the power of trends helped influence a lot of the products that are used today such as the Airpods created by Apple have an amazing success due to the fact of a trend and social support. This example of a product is so popular, to the point that other companies are resembling these items and selling some as well.
I totally agree with you, social power has much to do with trends and purchases and the Airpods was a good example to prove that.
Chapter 11 goes over groups and social media. Social groups like your friends or the community your from have an impact on the type of items you may purchase. For example if you were working at an office where all your fellow employees have luxury cars you may feel inclined to buy one as well to fit in. Social media amplifies this urge to please others opinions about ones self.
Chapter 11 is a huge platform for this generation . Social media has be ruling over the mind of youngsters and some what the older generation. Social media has many streams of different uses. There a lot of techquines that come in to play
I agree with the text book when it explains that social media changes the way consumers learn and interact with products. This is seen to be true even more today because ads are always popping up on our social media accounts after we were either searching the product or in some chases just thinking of the products.
what interested in chapter 11 is social power which is
“The capacity to control, alter, or influence the behavior of another person.”
Chapter 11 focuses on groups and social media. Each one of us belong to a group or admire a certain group. We often focus on people’s opinion and they can have a big influence in our daily life and our purchases. There is something called social power, where individuals are influenced in a group.
Something very interesting that help consumers purchase products is something called word-of-mouth (WOM) communication where we learn about products and to be aware of them. This affects many companies when the WOM occur in a negative aspect.
I agree with you about the word of mouth, people will buy something most of the time just off the strength of what one person says
In chapter 11 we learn about the social media revolution. Social media changes the way we learn about and select products. Social media platforms significantly increase our access to others’ opinions about products and services. Many social media users post content online that satisfies motive for self-enhancement as well as the desire to share opinions and experiences about products and services. Consumers may engage with these brands on social media.
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